уторак, 7. август 2012.

Does HTC's sales shortfall spell trouble for customers?

Apple and Samsung are running away with the smartphone market, but does that mean that consumers should steer clear of all the other handset makers?
In this edition of Ask Maggie, I help one reader decide if he should take a gamble and ditch Apple for an HTC One X. Will he still get the same level of service he has had with Apple?
I also explain to another reader that the Wi-Fi hotspot feature is included in the price of the new family share plans.
Steer Clear of HTC because of its financial troubles?
Dear Maggie,
I've been using an iPhone on AT&T since the iPhone 3G, but I am seriously contemplating a switch to Android after reading such positive reviews for the HTC One X and the Samsung Galaxy S III. After seeing the price drop of the HTC One X to $100, the choice seems obvious. But then again, HTC's recent financial issues worry me that support for the One X will not be as robust as I am used to with the iPhone. So if I were to leave Apple, strictly based on the current state of HTC as a company, would the One X be a good choice or should buyers steer clear?
Thanks,
Peter
Dear Peter,
I wouldn't avoid the HTC One X because you're worried about the health of HTC's business. While it's true that HTC saw a nearly 60 percent decline in profits in the second quarter compared to last year's second quarter, HTC it still has a decent business that is generating cash.
The HTC One X and the Samsung Galaxy S III
(Credit: Brian Bennett/CNET)
Of course, HTC is no Apple or Samsung, which are dominating the market at the moment. But its NT$91.04 billion, or US$3.04 billion in revenue for the second quarter is nothing to sneeze at. I don't see the company going out of business anytime soon, and it's highly unlikely it would disappear within the next two years, which is likely how long you'll own your HTC One X. So as a potential customer, I wouldn't worry too much about this.
In fact, I'd argue that even consumers thinking of buying devices from Research In Motion or Nokia, which you could argue are in worse positions competitively to HTC in the U.S. smartphone market shouldn't avoid products from these companies either.
That said, there is a huge difference in terms of the customer service you are used to getting with Apple and the service you should expect from HTC or any maker of Google Android devices. The problem with Google Android products is that it's difficult to figure out who should support you when you have an issue with the phone. Sometimes the problem is with the software. Other times it's a hardware issue.
The trouble is that the OS comes from Google, but because it's open source it can be modified by device makers, which make several different models. Or carriers often add their own special sauce. There are also thousands of app developers, and because there is no one to make sure the apps actually work, sometimes clunky apps or apps that cause problems exist in Google's app store, Google Play.
In general, most customers turn to their wireless carriers when there is a problem with their device. But this doesn't always end in a satisfactory resolution to the issue. Sometimes phone makers lend a hand. But in general the overall support for Google Android devices is pretty poor. Most people have to rely on user forums to get a problem resolved or they beg and plead with their carriers to swap out an old phone for one that will hopefully work.

By contrast, Apple offers a much different customer support experience. Because Apple fully controls the hardware and the software, it's also able to control customer support. Plus Apple just has a different strategy than HTC or even Samsung. It has hundreds of retail locations all over the country dedicated to selling and servicing customers. And the company encourages customers to come into its stores to browse or even just to hang out.
This means that if you're having trouble with a software update or your phone starts acting funny, you can make an appointment at the local Apple store to see an expert at the Genius Bar. Depending whether you're device is still under warranty or if you've paid extra for Apple Care, often they will replace the phone or they'll help you fix whatever software issue you're having. All the accessories that come with your iPhone are also included in the warranty, and I've had several iPhone headsets replaced on the spot.
Apple also offers free workshops and classes in its stores for customers who want to learn more about their Apple products. The Genius Bar service is also free. But Apple Care, which extends the warranty a year on the iPhone, is an additional $100.
So what's my advice? If customer support is a big priority for you, and you expect to take advantage of the Genius Bar and the workshops at the Apple store, then stay with the iPhone. The iPhone 5 is expected to come out in the next couple of months. And it's likely to offer many of the same features and functionality that you find appealing on the HTC One X.
But if you are looking for a good smartphone at a bargain price, then I'd agree that the HTC One X is hard to pass up. I don't know what your financial situation is right now. For some people an extra $100 in their pockets is a big deal, while for others it's chump change. So you need to decide which one you value more -- good customer support and service or a cheaper device. If you were planning to get Apple Care with your new iPhone, then you'd be paying $200 more than you would for the HTC One X without an extended warranty.
If you're really torn, I'd recommend waiting just a little longer. That way you can see what Apple announces next month. And there are also rumors that HTC may be readying another new Google Android smartphone.
Good luck with your decision!

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