Confusion with the
iPad appears to have played less of a role in returns of Samsung's Galaxy Tab 10.1 than previously suggested.
Device malfunction was cited nearly three times more than a desire to exchange for one of Apple's tablets, according to a study conducted by Samsung at Best Buy Stores in 2011. The study, entered into evidence today in the high-stakes patent trial between Apple and Samsung, seems to suggest that that unhappy customers returned Samsung's Android-powered tablet because buyers originally thought they were buying an iPad, only told part of the story.
The study, conducted last year at 30 Best Buy stores in New York, Los Angeles, and Florida to determine why consumers were returning the tablet, found that 25 percent cited malfunctions such as browser freezes, lack of screen sensitivity, and poor Wi-Fi connectivity. Another 17 percent cited issues such as screen lagging, short battery life, and inability to sync with PCs.
Ten percent returned the tablet because they found Google's Honeycomb operating system difficult to use, while 9 percent were exchanges for iPad 2s. Some 8 percent were frustrated by a lack of support for apps such as Hulu, Netflix, or Skype, while only 6 percent cited insufficient speed and performance for their return.
Apple filed a patent-infringement lawsuit against Samsung in California in 2011, accusing the Korean electronics giant of copying "the look and feel" of its iPad tablet and iPhone smartphone. It's been alleged that the design similarities create confusion in the minds of shoppers.
Apple said in a pretrial brief last month that it would "rely on Samsung's own documents, which tell an unambiguous story." However, the survey results seem to contradict the notion that consumer confusion brought on by design similarities between devices was a significant factor in buyer returns, something Samsung has already attempted to prove during the cross examination of Apple's expert witnesses during the past week.
CNET has contacted Apple for comment and will update this report when we learn more.
Device malfunction was cited nearly three times more than a desire to exchange for one of Apple's tablets, according to a study conducted by Samsung at Best Buy Stores in 2011. The study, entered into evidence today in the high-stakes patent trial between Apple and Samsung, seems to suggest that that unhappy customers returned Samsung's Android-powered tablet because buyers originally thought they were buying an iPad, only told part of the story.
The study, conducted last year at 30 Best Buy stores in New York, Los Angeles, and Florida to determine why consumers were returning the tablet, found that 25 percent cited malfunctions such as browser freezes, lack of screen sensitivity, and poor Wi-Fi connectivity. Another 17 percent cited issues such as screen lagging, short battery life, and inability to sync with PCs.
Ten percent returned the tablet because they found Google's Honeycomb operating system difficult to use, while 9 percent were exchanges for iPad 2s. Some 8 percent were frustrated by a lack of support for apps such as Hulu, Netflix, or Skype, while only 6 percent cited insufficient speed and performance for their return.
Apple filed a patent-infringement lawsuit against Samsung in California in 2011, accusing the Korean electronics giant of copying "the look and feel" of its iPad tablet and iPhone smartphone. It's been alleged that the design similarities create confusion in the minds of shoppers.
Apple said in a pretrial brief last month that it would "rely on Samsung's own documents, which tell an unambiguous story." However, the survey results seem to contradict the notion that consumer confusion brought on by design similarities between devices was a significant factor in buyer returns, something Samsung has already attempted to prove during the cross examination of Apple's expert witnesses during the past week.
CNET has contacted Apple for comment and will update this report when we learn more.
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